The Meme Dream That Became a Global Reality

The Story Behind We Generate’s Rebrand

Back in 2019, fueled by a background in PR and marketing, I began questioning the conventional metrics of success in the industry. Watching the numbers tied to traditional media placements, I realized that the “impressions” calculated from a simple image of an athlete in a magazine didn’t necessarily translate to true engagement or impact. This insight led me to seek out marketing strategies that could deliver measurable results, where the connection between audience engagement and business impact was unmistakable.

This journey led me to digital marketing, particularly the untapped potential of memes. Though still considered a niche market, memes had the kind of reach and engagement that many brands could only dream of. Recognizing the inherent connection between music and memes, I saw an opportunity to sync selected tracks with viral content, creating a new form of marketing that was both impactful and measurable.

Fast forward to 2024, and what started as a meme-driven marketing idea has evolved into We Generate—a global marketing agency that averages 30 million views per week across TikTok, YouTube Shorts, and Instagram Reels. We’ve had the privilege of working with every major band and artist, transforming how music connects with audiences worldwide.

As We Generate has grown, so has our vision. Now based in the UK, the US, and Latin America, our rebrand reflects our global presence and the dynamic energy of the markets we serve. Inspired by my move to Colombia three years ago, a country that pulses with influence in the music industry, our new branding embodies the vibrant colors and energy of this region.

Our rebrand stands as a symbol of who We Generate has become—a global marketing agency dedicated to helping artists and brands connect with audiences across the world in ways that truly make an impact.