First Impressions With Clients
What makes a good first impression with a client?In this industry, relationships are everything. A client is trusting you with their campaigns, artists and brand. Here is how we build real trust.
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The Meme Dream That Became a Global Reality
The Story Behind We Generate's RebrandBack in 2019, fueled by a background in PR and marketing, I began questioning the conventional metrics of success in the industry. Watching the numbers tied to traditional media placements, I realized that the "impressions" calculated from a simple image of an athlete in a magazine didn’t necessarily translate to true engagement or impact.
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PLAYLIST
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Getting Your Boss To Say Yes
Resumen conciso de la entrada para previsualización en tarjetas y motores de búsqueda (SEO).
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Going International (AKA: Glasgow)
Glasgow, oh Glasgow… you’ve left a lasting impression.A disagreement with local Glaswegian lads, security debates, and EasyJet flights booked in seconds: our wild tour trip to Glasgow.
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Ibiza: Working With Drunk People (A Survival Guide)
A survival guide to staying professional at O Beach.Trying to stay professional, capture the perfect content, and execute an activation while being handed drinks in Ibiza is a unique skill.
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If someone releases another ranch pot…
Can we all agree to leave the ranch discourse in 2026? We already did it. We built an entire exhibition around Slim Chicken`s Big Ranch Pot. White walls. Gallery lighting. The works. We treated a dipping sauce like it was the next Banksy.
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Our Work Trip To Croatia Started As A Team Retreat...
It Ended With An Airbnb Host Who`ll Never Forget Us.Resumen conciso de la entrada para previsualización en tarjetas y motores de búsqueda (SEO).
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Professionally Parasocial: My Full-Time Job is DMing Strangers
The Guide to working with anonymous Gen-Z video editors.My job title should legally just be 'professional DMer'. Here is what it's really like working daily with editors whose government names you'll never know.
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Tours: The Dos, the Don'ts & the Things Nobody Puts on LinkedIn
The Dos, the Don'ts & the Things Nobody Puts on LinkedInFrom the outside, touring with artists looks like a dream: AAA passes, sold-out arenas, flights every other day. But what is it really like behind the scenes?
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You Ever Had a Fight With Your Boss at 3am?
Two weeks of 1am finishes and no sleep catch up with anyone.How sleep deprivation turns minor issues into national emergencies, and how a solid team pulls you back from the edge.
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GHOSTING IN THE WORKPLACE 👻
The Guide to Being Left on Read written by a TikTok Strategist.Forget dating apps. Forget situationships. Forget waiting three business days for someone you met once at a bar to reply.
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From 2k Views to 22 Million
A little under three months ago, I shared our intention to ramp up We Generate’s social media presence, starting with a fresh and audacious TikTok strategy
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Markdown Style Guide
Here is a sample of some basic Markdown syntax that can be used when writing Markdown content in Astro.
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Using MDX
Lorem ipsum dolor sit amet
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