Tours: The Dos, the Don’ts & the Things Nobody Puts on LinkedIn

From the outside, touring with artists looks like a dream.

AAA or Backstage passes. Sold-out arenas. Flights every other day. Watching some of the biggest artists in the world from the pit and calling it “work”.

And to be fair… sometimes it is exactly that.

There are moments where you have to stop and think, how on earth did I end up here? Working on campaigns for artists you’ve listened to for years. Watching ideas go from a Google Doc to an arena full of fans. Those moments never get old.

But the highlight reel leaves a few bits out.

Like standing in -4°C in Stockholm, questioning every life decision you’ve ever made while trying to make content happen before your fingers stop functioning.

Or discovering that a suspicious poke bowl has just wiped out half the team, leaving everyone wondering who’ll be the next casualty. Or the frantic search for the nearest toilet because touring has an incredible ability to turn even the strongest stomach into a liability. Moments that make you stop and think…how on earth did I end up here?

You quickly learn that sleep is optional, portable chargers are currency, and saying “I’ll rest after this run” is the biggest lie in the industry.

Yet somehow…

You’d do it all again.

Because for every freezing morning, delayed flight, food poisoning scare and 5am hotel checkout, there’s the moment the lights go down. The crowd erupts. The campaign lands. The numbers roll in. The client is happy. The artist is happy.

Those are the moments that remind you why you put yourself through it.
The music industry has a funny way of giving you some of the highest highs alongside some very questionable lows.

The real stories aren’t the polished backstage photos.

They’re everything that happened five minutes before the photo was taken.