Glastonbury

WE AMPLIFIED THE GLASTONBURY ACTIVATION BY REDISTRIBUTING PERFORMANCE-LED CONTENT ACROSS OUR TOP-PERFORMING MUSIC CHANNELS SPOTLIGHTING BOTH EMERGING TALENT LIKE SEBASTIAN SCHUB AND GLOBAL ICONS SUCH AS OLIVIA RODRIGO.

By tapping into trending cultural moments, we delivered one of the most impactful live music campaigns to date.

The campaign created widespread discussion in both the US and UK, contributing to the album reaching #1 on the UK charts and #3 on the US Billboard Charts.