GRACIE ABRAMS

That´s so True

2024 MARKED A BREAKOUT YEAR FOR GRACIE ABRAMS, DRIVEN BY THE VIRAL SUCCESS OF “THAT’S SO TRUE”.

Our objective was to expand the trend beyond its core audience... taking it into male-led and sports communities.

Insights

By repositioning the sound across new content verticals, we successfully broadened its reach and extended its lifecycle.

15POSTS

39MVIEWS

58%SENTIMENT SCORE