LADY GAGA

Abracadabra - Edits Campaign

FOLLOWING THE RELEASE OF HER NEW ALBUM, WE WERE TASKED WITH BREAKING Lady Gaga INTO THE TIKTOK EDIT ECOSYSTEM.

We matched tracks from the album with darker film and TV themes, creating edits that resonated with existing edit communities.

One standout execution reimagined a Disney film with a darker, more mature narrative.

Insights

Multiple videos surpassed 2m views, establishing strong traction within the edit space.

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