LEWIS CAPALDI

WE TEAMED UP WITH AGGYTHEGIFT TO LAUNCH A NEW CREATOR FORMAT, ONE ARTIST, ONE SONG, AND THE PUBLIC. AGGY APPROACHES PEOPLE TO FINISH THE LYRICS, BLENDING REAL FAN REACTIONS WITH CREATOR ENERGY.

Currently a high-performing format on tiktok, it builds awareness and fan engagement around artists’ music.

The lewis campaign was filmed across london, sheffield, manchester, and glasgow; a mix of organic fan moments and planned activations for maximum impact. the campaign was selected for 2025 campaigns of the year by Music Ally.

The campaign created widespread discussion in both the US and UK, contributing to the album reaching #1 on the UK charts and #3 on the US Billboard Charts.